What do car companies set out to do? Make faster cars? Make safer cars? Make cars that are more environmentally-friendly? Sure, car-makers aim for those kind of things. But what does Tesla aim for?

According to Elon Musk, Tesla's goal is to "maximize the area under the curve of customer happiness."

If you're scratching your head wondering what the heck that means, don't worry, you're not alone. It's not a common phrase but we'll try to explain it to you here. Like all things, there's a long answer and a short answer.

Let's go for the long one, first.

According to Business Insider, the customer happiness curve is a hill-shaped line and its peak is the height of customer happiness. The philosophy behind the curve is that by maximizing the area under that curve, there is more room for customers to find satisfaction with a company or product, since customers have different needs and wants.

Okay, that's the long answer. Ready for the short one? It's to make customers happy.

When we founded KL Judo Centre, we had many different goals, just like car companies do. They want to build faster cars, safer cars, greener cars etc. We wanted to build champions, teach people modern judo techniques, offer judokas more opportunities to do randori, etc. There were so many things we wanted to achieve. But today, our guiding principle for running the judo club is simply based on Elon Musk's philosophy.

You can call it the "maximizing club members' happiness curve" approach and the basic idea is to maximize the area under the hill-shaped curve, so there is more room for members to find satisfaction with our club, since our members have different needs and wants.

Short answer: We want to make our members happy.

Like car buyers, judo club members have different needs, wants and expectations. Our aim is to be a big tent that can accommodate a wide range of interests.

That means being able to offer top-level competition training for those who wish to compete at the highest level. It means offering a fun, safe and holistic judo training program for those who want to do judo recreationally.

It means instilling good values in kids for parents who want them to do judo precisely because it's a sport that instills discipline and good behavior. It also means offering challenging and engaging programs to keep the kids interested.

It's not easy being a big-tent judo club. With resources being scarce, we sometimes have to make tough choices on what equipment to invest in, what programs to introduce, what policies to enforce, and so on. But whatever we do, we're always guided by the simple question: "Would this make our members enjoy their judo more?"

If the answer is yes, we adopt it. If the answer is maybe, we give it a try. If the answer is no, we ditch it.

The bottom line is we love judo and we want to spread the joy of judo to anyone who wants to learn it. Big or small, young or old, fit or out-of-shape — it doesn't matter, there's something for everyone at our club.

We are confident that whenever anyone gives our club a try, they'll find the experience enjoyable and fulfilling because ultimately, we are in the business of bringing happiness to our members.